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Agritourism in Wisconsin
Research Summaries No. 8, October 2006
by Carol Roth, Jeremy Foltz and Christa Lachenmayr

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Agritourism is a growing segment of the Wisconsin tourism industry. Each year, tourism contributes $12 billion dollars to the Wisconsin economy. As agricultural production costs rise, agritourism is a way for the state’s farmers to add value to their products and increase on-farm revenues. At the same time, it supports the local rural economy and increases the economic viability of the farming operation. Farmers engaged in agritourism face a unique opportunity. These enterprises are selling more than the agricultural products produced on their land. They are creating a connection between the consumers and their food supply, and selling an experience that enhances that connection. This report focuses on the agritourism industry within Wisconsin providing information on demographics, types of enterprises, financial characteristics, and marketing techniques. The Program on Agricultural Technology Studies (PATS) collected the data used in this report from a survey of 1,500 value-added farmers in Wisconsin.

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